Tags Archives: promotion

08 Oct 2015

How Retailers can stop wasting their promotional dollars

Raj Bhatt

As I had described in my previous article, most retailers don’t optimize their promotions.┬áThis leads to billions of dollars of wasted promotional spending, that erodes retail bottom-lines. So how can retailers optimize their retail promotions? Here is a 4-step process for doing so: Step 1: Collect and understand the data In the first step, we [...]

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08 Oct 2015

Optimizing promotions: Why retailers don’t get it!

Raj Bhatt

Promotions are an important driver of sales for most retailers. In any given week, most retailers have a range of offers/ discounts being given on a range of products across categories. The offers vary from a straight percentage discount, a certain dollars off, a freebie (Get Product A free with Product B), Buy X Get [...]

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