Yearly Archives: 2012

14 Nov 2012

JC Penney’s experiments with pricing and holiday season discounting

Raj Bhatt

Around a year ago, JC Penney’s CEO Ron Johnson announced their ‘Fair and Square ‘ pricing policy, to wean customers off discounts and move towards a three-tiered pricing strategy that focused on ‘Everyday Low’, ‘Monthly’ and ‘Best’ price levels. This was supposed to reduce the number of annual promotions from 590 to 12, thereby simplifying [...]

discounting, everyday low pricing, JC Penney, pricing, recommendation engine

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31 Aug 2012

Will Windows 8 hybrids kill laptops and ultrabooks?

Raj Bhatt

Most PC companies are lining up tablets, hybrids and Touch-screen ultrabooks using the Windows 8 and Windows RT operating systems to be launched in October 2012 (click here for a Technically Personal article on the topic). I wonder whether the Windows 8 hybrids will kill the Ultrabooks category? and what will happen to good old [...]

desktop, HP, hybrid, laptop, pricing, Samsung Series 7, Spectre XT, SSD, tablet, ultrabook, Windows 8

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24 Aug 2012

What should Best Buy do to survive?…part deux

Raj Bhatt

I blogged recently about Best Buy’s problems and what I think it should do (click here). Best Buy has come up with a new branding, service and store layout strategy in June (explained here in an Ad Age article).  Their new tagline is “Making technology work for you”. They will change store layouts to aid [...]

Best Buy, brand identity, branding, communication, differentiation, survive

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22 Aug 2012

What should Best Buy do to survive?

Raj Bhatt

Best Buy just announced a bad Q2 (click here). Same store sales are down in the US and significantly down internationally. Their operating income has shrunk 87% on falling margins and rising SG&A. Their services, mobile and tablets sales are the only bright spots in a fairly sad story on declining TV, gaming and computer [...]

Best Buy, Geek Squad, online, recommendation engine, services, showrooming

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14 Aug 2012

Pricing issues for Abercrombie & Fitch

Raj Bhatt

I had blogged 3 years ago (click here) about why Abercrombie & Fitch should consider using selective (and end of season discounts) to increase volume so that it does not have an inventory pile-up. Most of the world might have considered me silly for saying that… A&F was hot, had raging sales growth and industry-high [...]

Abercrombie Fitch, apparel, discount, fashion retail, margins, pricing

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06 Aug 2012

Customized database marketing for Indian e-commerce

Raj Bhatt

Most of the players in the Indian e-commerce market are losing money. My friend, Sanjay Dattatri has blogged about the challenges facing Indian e-commerce (click here). As he points out, Indian consumers are price-sensitive, dis-loyal and ill-behaved. I tend to agree with him. As Sanjay points in another blog post, pricing sanity needs to prevail [...]

customized marketing, database marketing, e-commerce, flipkart, healthkart, India, indiaplaza, pricing, snapdeal

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27 Jul 2012

Is Windows 8 doomed?

Raj Bhatt

Mr Hampton of Bronte Capital published a blog article called “Changing my mind on Microsoft” . He opines that Windows 8 will be a failure because it does not adapt to the usage behavior of different usage situations (tablet, desktop, phone): Windows 8 was to serve a dual purpose. It was to be above all [...]

.Net, desktop, laptop, Microsoft, tablet, Windows 8

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01 Jun 2012

RIM faces GRIM future?

Raj Bhatt

I had blogged about what RIM should do about its flagging smartphone business (click here). Looks like it was a timely blog post. The senior management of RIM have appointed bankers to search for ‘strategic alternatives’ (click here for NY Times article on the topic). In addition to the PC makers without a smartphone/tablet presence, [...]

Blackberry, facebook, RIM, RIMM, smartphone

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05 May 2012

Whither Blackberry?

Raj Bhatt

Samsung and Apple are winning the war of smartphones (through different strategies…Apple through a single elegant phone built on its proprietary OS and Samsung through a rapid launch of a  slew of multiple sized devices built on Android). The chart above is taken from a recent Time article. In the meanwhile, RIMM (and its Blackberry) [...]

BBM, Blackberry, Dell, HP, smartphone, tablet

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06 Apr 2012

Digital Attribution: Moving beyond last-click attribution

Raj Bhatt

Happy Easter/ Good Friday! I read a Google Analytics paper  (click here) recently about digital attribution and how most advertisers are unhappy about last-click attribution but yet 54% continue to use last-click attribution. For the uninitiated, attribution is the process of assigning credit for a favorable outcome (e.g., a sale, click on a request for [...]

analytics, attribution, decision tree, Google, last click, multi-channel, search engine, social media, TRP

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