Yearly Archives: 2009

01 Sep 2009

Little Red(box) Riding Hood

Raj Bhatt

Redbox, the in-store kiosk movie rental company has been blazing the news recently. Hollywood studios seem to hate Redbox or love it. Redbox is suing Universal studios (click here) and Fox (click here) for their attempts to instruct distributors not to supply Redbox for 30-45 days after a DVD is released. Meanwhile Sony (click here), [...]

Fox, kiosk, Lionsgate, Paramount, Redbox, Sony, Universal

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01 Sep 2009

Turning around a newspaper

Raj Bhatt

Apologies for not writing for so long…I had switched from the practice of writing a blog article to tweeting (or Re-tweeting) my thoughts in 140 characters. I am back now to the longer form of expression. I had blogged a few months back(click here) saying that newspapers should examine putting a value on content. I [...]

content, newspaper, pricing, subscription

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10 Mar 2009

Interesting blog post on pricing

Raj Bhatt

Sorry for being dormant for some time now. I have been busy for the past few days. My friend, Sat Duggal and his colleague, Hunter Hastings, from the EMM Group, have posted an interesting blog post titled “Should you cut prices?“. I think it is a brilliant article… enjoy!

pricing

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19 Feb 2009

Kraft’s turnaround plan and new brand identity: Will it win against store brands?

Raj Bhatt

At a CAGNY conference in Florida, Irene Rosenfeld, CEO of Kraft Foods, highlighted the progress made by Kraft against the turnaround plan announced by her in 2007. The turnaround plan is based on organizational changes, category re-framing using the ‘growth diamond’, sales initiatives, retailer collaboration, cost reduction and quality improvements. Kraft also unveiled a new [...]

brand identity, Kraft, rebranding

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16 Feb 2009

Update on Pepsi rebranding effort

Raj Bhatt

I had blogged in late November about Pepsi’s rebranding effort (click here). I had said at that time: ” I think these are bold moves that will revitalize the CSD market as well as position Pepsi favorably in the non-carbonated beverages market. Some of the products launched by Pepsi recently are very notable (Diet Pepsi [...]

Pepsi, rebranding, refresh everything

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16 Feb 2009

Customer lifetime value … how can Vonage survive?

Raj Bhatt

After writing last week about why Sirius XM is likely to end up in Chapter 11, from a customer lifetime value perspective, I was looking around for other companies in a similar situation (customer subscription business, facing financial difficulties). Vonage (www.vonage.com) is an independent US-based IP phone services provider. I can vouch for the quality [...]

analysis, ARPU, Average revenue per user, churn rate, Customer lifetime value, predictive analytics, Vonage

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11 Feb 2009

Customer lifetime value … why Sirius XM may not survive

Raj Bhatt

It appears that Sirius XM, the satellite radio service provider, is close to filing for bankruptcy (click here). The company has been raking up losses for the past several years and is under a significant debt burden. How can one figure out whether a subscription-based business is viable? The answer may lie in a concept [...]

analysis, bankruptcy, Customer lifetime value, Sirius

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07 Feb 2009

Can a private label manufacturer manage a national brand?…the case of Ralcorp and Post Cereals

Raj Bhatt

In November 2007, Ralcorp Holdings, one of the biggest manufacturers of store brand groceries, bought the Post brand (iconic products such as Honey Bunches of Oats, Post Raisin Bran, Grape-Nuts, Spoon Size Shredded Wheat, Pebbles and Post Selects,….) from Kraft for $2.6 BN (click here) in an all-stock deal. Many people, including myself, wondered whether [...]

brand, Kraft, Post, private label, Ralcorp

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06 Feb 2009

Is gender a meaningful way to segment office products customers?

Raj Bhatt

OfficeMax is now targeting working women (aged 28-45) according to this Ad Age article (click here). They have launched a new ad campaign called ‘Life is Beautiful’ (click here), targeted squarely at women. OfficeMax is known for unusual promotions like it’s hugely popular three-year old Elf Yourself holiday promotion, which allows customers to convert themselves [...]

customers, office products, Officemax, segmentation

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05 Feb 2009

Is Woolworth’s online rebirth a good idea?

Raj Bhatt

Woolworth’s, the iconic hundred-year old British retail store chain, was forced into administration in December. It had to shut its 800 stores after Christmas. Click here to get a wonderful series of blog articles on the history and trivia of Woolworths UK. If you permit me some diversions, here are some interesting trivia: Woolworths was [...]

online, Woolies

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