Category Archives: Best Buy

24 Aug 2012

What should Best Buy do to survive?…part deux

Raj Bhatt

I blogged recently about Best Buy’s problems and what I think it should do (click here). Best Buy has come up with a new branding, service and store layout strategy in June (explained here in an Ad Age article).  Their new tagline is “Making technology work for you”. They will change store layouts to aid [...]

Best Buy, brand identity, branding, communication, differentiation, survive

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22 Aug 2012

What should Best Buy do to survive?

Raj Bhatt

Best Buy just announced a bad Q2 (click here). Same store sales are down in the US and significantly down internationally. Their operating income has shrunk 87% on falling margins and rising SG&A. Their services, mobile and tablets sales are the only bright spots in a fairly sad story on declining TV, gaming and computer [...]

Best Buy, Geek Squad, online, recommendation engine, services, showrooming

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