Category Archives: analytics

07 Feb 2013

Retail discounts and the illusion of success

Raj Bhatt

I came across a blog post for a retail software product (which I will not name here), which said the following: “We have achieved great success with our product implementation at a European online auto parts retailer. Our product was able to deliver a 15% sales lift with an effective discounting of only 2.17%…” I [...]

analytics, breakeven, discounts, Ecommerce, price comparison, promotions, retail, strategy

Add

06 Apr 2012

Digital Attribution: Moving beyond last-click attribution

Raj Bhatt

Happy Easter/ Good Friday! I read a Google Analytics paperĀ  (click here) recently about digital attribution and how most advertisers are unhappy about last-click attribution but yet 54% continue to use last-click attribution. For the uninitiated, attribution is the process of assigning credit for a favorable outcome (e.g., a sale, click on a request for [...]

analytics, attribution, decision tree, Google, last click, multi-channel, search engine, social media, TRP

Add

12 Aug 2010

Localizing assortment in fashion retail

Raj Bhatt

CNBC reported today that Macy’s recent outstanding results can be attributed to its local approach to customizing its assortment and its size mix (click here). Chief Executive Officer Terry Lundgren attributed the results to better margins, disciplined inventory management and Macy’s program to allow stores greater leeway in catering to local tastes. These factors also [...]

allocation, analytics, assortment, inventory management, retail apparel

Add

15 Jan 2009

Should retailers honour rivals’ gift cards ?

Raj Bhatt

In December, HH Gregg announced that it would honour gift cards sold by it’s now bankrupt rival, Circuit City till the Super Bowl weekend (click here). HH Gregg checks the balance on the gift card and the balance can be applied for a 20% discount on merchandise only(click here). Similarly, Toys’R'Us announced on January 12 [...]

analytics, detection, fraud, gift cards, retailer, value

Add

11 Dec 2008

Should name brands discount prices to combat private labels in the recession economy?

Raj Bhatt

The Atlanta Journal-Constitution reported yesterday that customers are increasingly buying private label store brands due to the poor economy (click here). The article quotes research from Nielsen that shows that private label sales grew 10% YTD whereas name brands grew by 3.5% only over the same period. Earlier research from Nielsen (click here) shows that [...]

analytics, brands, Nielsen, pricing, private label, recession

Add

10 Dec 2008

Advertising in a recession economy

Raj Bhatt

Most ad agencies and marketers are expecting a significant reduction(4-6%) in US ad spending in 2009 after being flat/ slightly down in 2008 (click here for Dec 8 Bloomberg article). McClatchy, a leading US newspaper company, reported a 17% decline in ad revenues for the first 10 months of 2008 (click here). Most experts are [...]

advertising, analytics, marketing RoI, media, media mix modeling, recession

Add

07 Dec 2008

How big is Green computing?

Raj Bhatt

If you’ve seen the TV ads being run by IBM lately, the theme seems to be ‘green’. This is quite a dramatic shift in focus of their marketing message from ‘innovation’ to ‘green business’. This makes me wonder: “How big is green computing? How can a technology company identify (and target) businesses that are more [...]

analytics, EPA, green computing, IBM, virtualization

Add

30 Nov 2008

How can brick-and-mortar book stores compete?: Part 1

Raj Bhatt

Last week, Borders and Barnes & Noble declared their third quarter results. Both companies reported a net loss at an operating level. Both companies are shutting some unprofitable book stores and trying to rein in costs to become profitable. I am a big fan of both Borders and Barnes & Noble, and cannot help thinking: [...]

Amazon, analytics, Barnes Noble, basket analysis, book store, Borders, collaborative filtering, long tail, retail

2

19 Nov 2008

Black Friday deals: Do they work for the retailer?

Raj Bhatt

The US holiday retail season this year is expected to be the worst in the past few decades. Many retailers have started offering Black Friday discounts in advance. The website Black Friday Ads tracks some of the hottest discount deals being offered by retailers. They have a page which tracks the scanned advertisements of most [...]

analytics, Black Friday, deals, discounts, halo effect, retail, retailer

Add

19 Nov 2008

About this blog

Raj Bhatt

This is my first blog post. So I wanted to write about what this blog is going to be about. Hopefully this helps you decide whether to subscribe to this blog or not. This blog will attempt to highlight how companies can make smarter business decisions using analytics (which I define as the ‘collation, summarization, [...]

analysis, analytics, banking, consumer goods, fraud detection, insurance, marketing, operations research, retail, statistics, telecoms

Add