Category Archives: price comparison

07 Feb 2013

Retail discounts and the illusion of success

Raj Bhatt

I came across a blog post for a retail software product (which I will not name here), which said the following: “We have achieved great success with our product implementation at a European online auto parts retailer. Our product was able to deliver a 15% sales lift with an effective discounting of only 2.17%…” I [...]

analytics, breakeven, discounts, Ecommerce, price comparison, promotions, retail, strategy


09 Feb 2012

Amazon launches as in India! Is it a big deal?

Raj Bhatt

Amazon launched as Junglee in India earlier this week. It is a price comparison site for various merchants to list their products and provide prices. Already quite a few significant Indian vendors (homeshop18, indiaplaza, healthkart, uRead, bookadda, etc) have listed their products on the website. So, with the brand name of Amazon, one would think [...]

Alexa, Amazon, Ecommerce, India, price comparison