Category Archives: discounts

07 Feb 2013

Retail discounts and the illusion of success

Raj Bhatt

I came across a blog post for a retail software product (which I will not name here), which said the following: “We have achieved great success with our product implementation at a European online auto parts retailer. Our product was able to deliver a 15% sales lift with an effective discounting of only 2.17%…” I [...]

analytics, breakeven, discounts, Ecommerce, price comparison, promotions, retail, strategy

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04 Feb 2013

JC Penney’s pricing experiments (continued)

Raj Bhatt

I had written about JC Penney’s failed experiments with reducing discount sales a few weeks ago (click here). I had made 4 points:1) Everyday Low Price needs to be tested before being implemented2) Need to continue store-in-store concept3) Need good exclusive designers4) Website needs major overhaul I heard that they are getting discount sales back [...]

discounts, EDLP, JC Penney, JCP, pricing

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10 Dec 2008

Should Abercrombie discount its wares?

Raj Bhatt

The Wall Street Journal reported earlier this week that Abercrombie & Fitch is pursuing a strategy of not discounting its apparel (fashion brands targeted at young people) during the current recession (click here). The article mentions that their competitors (American Eagle Outfitters, Aeropostale, QuikSilver, Pacific Sunwear) have discounted their apparel significantly. While competition has seen [...]

brand equity, discounts, pricing, recession

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27 Nov 2008

My thoughts on Nielsen’s "Top 10 Retailer Mistakes on Black Friday"

Raj Bhatt

Nielsen published an article earlier this week on “Top 10 Retailer Mistakes on Black Friday“.According to Nielsen, the mistakes include: Sticking to traditional categories Not having a retailing objective Not measuring your objectives Leaving a bad first impression with new shoppers Missing loyalty opportunities Sticking to Friday morning Not having door-buster merchandise in stock No [...]

Black Friday, deals, discounts, doorbuster, loyalty, Nielsen

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19 Nov 2008

Black Friday deals: Do they work for the retailer?

Raj Bhatt

The US holiday retail season this year is expected to be the worst in the past few decades. Many retailers have started offering Black Friday discounts in advance. The website Black Friday Ads tracks some of the hottest discount deals being offered by retailers. They have a page which tracks the scanned advertisements of most [...]

analytics, Black Friday, deals, discounts, halo effect, retail, retailer

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