Category Archives: loyalty

11 Feb 2013

Sign-up discounts: Bad strategy for eCommerce firms

Raj Bhatt

A lot of eCommerce players in the Indian eCommerce industry offer  up to 25% discount coupons on sign-up which give discounts up to Rs. 2000 (~$35). These include Jabong, Myntra, and fashionara, among others. The logic that these players might be using for this strategy may be:1) The discount coupons allow them to acquire new [...]

acquisition, coupons, CPA, discount, Ecommerce, fashionara, gross margin, India, Jabong, loyalty, Myntra, pricing


27 Nov 2008

My thoughts on Nielsen’s "Top 10 Retailer Mistakes on Black Friday"

Raj Bhatt

Nielsen published an article earlier this week on “Top 10 Retailer Mistakes on Black Friday“.According to Nielsen, the mistakes include: Sticking to traditional categories Not having a retailing objective Not measuring your objectives Leaving a bad first impression with new shoppers Missing loyalty opportunities Sticking to Friday morning Not having door-buster merchandise in stock No [...]

Black Friday, deals, discounts, doorbuster, loyalty, Nielsen