Category Archives: discount

11 Feb 2013

Sign-up discounts: Bad strategy for eCommerce firms

Raj Bhatt

A lot of eCommerce players in the Indian eCommerce industry offer  up to 25% discount coupons on sign-up which give discounts up to Rs. 2000 (~$35). These include Jabong, Myntra, and fashionara, among others. The logic that these players might be using for this strategy may be:1) The discount coupons allow them to acquire new [...]

acquisition, coupons, CPA, discount, Ecommerce, fashionara, gross margin, India, Jabong, loyalty, Myntra, pricing


14 Aug 2012

Pricing issues for Abercrombie & Fitch

Raj Bhatt

I had blogged 3 years ago (click here) about why Abercrombie & Fitch should consider using selective (and end of season discounts) to increase volume so that it does not have an inventory pile-up. Most of the world might have considered me silly for saying that… A&F was hot, had raging sales growth and industry-high [...]

Abercrombie Fitch, apparel, discount, fashion retail, margins, pricing