Category Archives: India

11 Feb 2013

Sign-up discounts: Bad strategy for eCommerce firms

Raj Bhatt

A lot of eCommerce players in the Indian eCommerce industry offer  up to 25% discount coupons on sign-up which give discounts up to Rs. 2000 (~$35). These include Jabong, Myntra, and fashionara, among others. The logic that these players might be using for this strategy may be:1) The discount coupons allow them to acquire new [...]

acquisition, coupons, CPA, discount, Ecommerce, fashionara, gross margin, India, Jabong, loyalty, Myntra, pricing


06 Aug 2012

Customized database marketing for Indian e-commerce

Raj Bhatt

Most of the players in the Indian e-commerce market are losing money. My friend, Sanjay Dattatri has blogged about the challenges facing Indian e-commerce (click here). As he points out, Indian consumers are price-sensitive, dis-loyal and ill-behaved. I tend to agree with him. As Sanjay points in another blog post, pricing sanity needs to prevail [...]

customized marketing, database marketing, e-commerce, flipkart, healthkart, India, indiaplaza, pricing, snapdeal


09 Feb 2012

Amazon launches as in India! Is it a big deal?

Raj Bhatt

Amazon launched as Junglee in India earlier this week. It is a price comparison site for various merchants to list their products and provide prices. Already quite a few significant Indian vendors (homeshop18, indiaplaza, healthkart, uRead, bookadda, etc) have listed their products on the website. So, with the brand name of Amazon, one would think [...]

Alexa, Amazon, Ecommerce, India, price comparison