Category Archives: deals

27 Nov 2008

My thoughts on Nielsen’s "Top 10 Retailer Mistakes on Black Friday"

Raj Bhatt

Nielsen published an article earlier this week on “Top 10 Retailer Mistakes on Black Friday“.According to Nielsen, the mistakes include: Sticking to traditional categories Not having a retailing objective Not measuring your objectives Leaving a bad first impression with new shoppers Missing loyalty opportunities Sticking to Friday morning Not having door-buster merchandise in stock No [...]

Black Friday, deals, discounts, doorbuster, loyalty, Nielsen

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19 Nov 2008

Black Friday deals: Do they work for the retailer?

Raj Bhatt

The US holiday retail season this year is expected to be the worst in the past few decades. Many retailers have started offering Black Friday discounts in advance. The website Black Friday Ads tracks some of the hottest discount deals being offered by retailers. They have a page which tracks the scanned advertisements of most [...]

analytics, Black Friday, deals, discounts, halo effect, retail, retailer

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