Category Archives: Nielsen

11 Dec 2008

Should name brands discount prices to combat private labels in the recession economy?

Raj Bhatt

The Atlanta Journal-Constitution reported yesterday that customers are increasingly buying private label store brands due to the poor economy (click here). The article quotes research from Nielsen that shows that private label sales grew 10% YTD whereas name brands grew by 3.5% only over the same period. Earlier research from Nielsen (click here) shows that [...]

analytics, brands, Nielsen, pricing, private label, recession

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27 Nov 2008

My thoughts on Nielsen’s "Top 10 Retailer Mistakes on Black Friday"

Raj Bhatt

Nielsen published an article earlier this week on “Top 10 Retailer Mistakes on Black Friday“.According to Nielsen, the mistakes include: Sticking to traditional categories Not having a retailing objective Not measuring your objectives Leaving a bad first impression with new shoppers Missing loyalty opportunities Sticking to Friday morning Not having door-buster merchandise in stock No [...]

Black Friday, deals, discounts, doorbuster, loyalty, Nielsen

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