Category Archives: recession

11 Dec 2008

Should name brands discount prices to combat private labels in the recession economy?

Raj Bhatt

The Atlanta Journal-Constitution reported yesterday that customers are increasingly buying private label store brands due to the poor economy (click here). The article quotes research from Nielsen that shows that private label sales grew 10% YTD whereas name brands grew by 3.5% only over the same period. Earlier research from Nielsen (click here) shows that [...]

analytics, brands, Nielsen, pricing, private label, recession

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10 Dec 2008

Should Abercrombie discount its wares?

Raj Bhatt

The Wall Street Journal reported earlier this week that Abercrombie & Fitch is pursuing a strategy of not discounting its apparel (fashion brands targeted at young people) during the current recession (click here). The article mentions that their competitors (American Eagle Outfitters, Aeropostale, QuikSilver, Pacific Sunwear) have discounted their apparel significantly. While competition has seen [...]

brand equity, discounts, pricing, recession

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10 Dec 2008

Advertising in a recession economy

Raj Bhatt

Most ad agencies and marketers are expecting a significant reduction(4-6%) in US ad spending in 2009 after being flat/ slightly down in 2008 (click here for Dec 8 Bloomberg article). McClatchy, a leading US newspaper company, reported a 17% decline in ad revenues for the first 10 months of 2008 (click here). Most experts are [...]

advertising, analytics, marketing RoI, media, media mix modeling, recession

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03 Dec 2008

Layaway: Sound recession strategy or outdated retail gimmick?

Raj Bhatt

The Washington Post reported this weekend that layaway programs are back at retailers like KMart and Sears (click here for article) . Click here to get the KMart layaway program details. In a layaway, shoppers put a small down payment on merchandise and pay a service charge of roughly $5 to $10. Shoppers must return [...]

layaway, recession, retail

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