Category Archives: retailer

15 Jan 2009

Should retailers honour rivals’ gift cards ?

Raj Bhatt

In December, HH Gregg announced that it would honour gift cards sold by it’s now bankrupt rival, Circuit City till the Super Bowl weekend (click here). HH Gregg checks the balance on the gift card and the balance can be applied for a 20% discount on merchandise only(click here). Similarly, Toys’R'Us announced on January 12 [...]

analytics, detection, fraud, gift cards, retailer, value

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19 Nov 2008

Black Friday deals: Do they work for the retailer?

Raj Bhatt

The US holiday retail season this year is expected to be the worst in the past few decades. Many retailers have started offering Black Friday discounts in advance. The website Black Friday Ads tracks some of the hottest discount deals being offered by retailers. They have a page which tracks the scanned advertisements of most [...]

analytics, Black Friday, deals, discounts, halo effect, retail, retailer

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