Category Archives: CSD

29 Jan 2009

What’s fizzing between Cott and Walmart?

Raj Bhatt

Cott, the world’s largest private label (retail brand) soft drink provider, announced that Walmart USA had informed them of a 3 year phase-out of its exclusive carbonated soft drink (CSD) supply agreement (click here) . This means that Walmart can source one-third of its private label soft drinks from other vendors in 2010, two-thirds of [...]

beverages, Cott, CSD, fizz, private label, sourcing, Walmart

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26 Nov 2008

The brand new face(s) of Pepsi ;-)

Raj Bhatt

Pepsi announced that it is rejigging its brands at the Morgan Stanley Global consumer & retail conference last week. The key elements of the brand redesign and repositioning are: New logos for all the Pepsi beverage brands which supposedly leverage Pepsi’s design heritage, humanity, and simplicity. The logo re-design efforts are being led by Arnell [...]

Arnell, beverages, brand, CSD, hydration, need states, Pepsi

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