Category Archives: brand

07 Feb 2009

Can a private label manufacturer manage a national brand?…the case of Ralcorp and Post Cereals

Raj Bhatt

In November 2007, Ralcorp Holdings, one of the biggest manufacturers of store brand groceries, bought the Post brand (iconic products such as Honey Bunches of Oats, Post Raisin Bran, Grape-Nuts, Spoon Size Shredded Wheat, Pebbles and Post Selects,….) from Kraft for $2.6 BN (click here) in an all-stock deal. Many people, including myself, wondered whether [...]

brand, Kraft, Post, private label, Ralcorp

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26 Nov 2008

The brand new face(s) of Pepsi ;-)

Raj Bhatt

Pepsi announced that it is rejigging its brands at the Morgan Stanley Global consumer & retail conference last week. The key elements of the brand redesign and repositioning are: New logos for all the Pepsi beverage brands which supposedly leverage Pepsi’s design heritage, humanity, and simplicity. The logo re-design efforts are being led by Arnell [...]

Arnell, beverages, brand, CSD, hydration, need states, Pepsi

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