Category Archives: Post

07 Feb 2009

Can a private label manufacturer manage a national brand?…the case of Ralcorp and Post Cereals

Raj Bhatt

In November 2007, Ralcorp Holdings, one of the biggest manufacturers of store brand groceries, bought the Post brand (iconic products such as Honey Bunches of Oats, Post Raisin Bran, Grape-Nuts, Spoon Size Shredded Wheat, Pebbles and Post Selects,….) from Kraft for $2.6 BN (click here) in an all-stock deal. Many people, including myself, wondered whether [...]

brand, Kraft, Post, private label, Ralcorp

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