Category Archives: analysis

16 Feb 2009

Customer lifetime value … how can Vonage survive?

Raj Bhatt

After writing last week about why Sirius XM is likely to end up in Chapter 11, from a customer lifetime value perspective, I was looking around for other companies in a similar situation (customer subscription business, facing financial difficulties). Vonage (www.vonage.com) is an independent US-based IP phone services provider. I can vouch for the quality [...]

analysis, ARPU, Average revenue per user, churn rate, Customer lifetime value, predictive analytics, Vonage

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11 Feb 2009

Customer lifetime value … why Sirius XM may not survive

Raj Bhatt

It appears that Sirius XM, the satellite radio service provider, is close to filing for bankruptcy (click here). The company has been raking up losses for the past several years and is under a significant debt burden. How can one figure out whether a subscription-based business is viable? The answer may lie in a concept [...]

analysis, bankruptcy, Customer lifetime value, Sirius

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19 Nov 2008

About this blog

Raj Bhatt

This is my first blog post. So I wanted to write about what this blog is going to be about. Hopefully this helps you decide whether to subscribe to this blog or not. This blog will attempt to highlight how companies can make smarter business decisions using analytics (which I define as the ‘collation, summarization, [...]

analysis, analytics, banking, consumer goods, fraud detection, insurance, marketing, operations research, retail, statistics, telecoms

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