Category Archives: churn rate

16 Feb 2009

Customer lifetime value … how can Vonage survive?

Raj Bhatt

After writing last week about why Sirius XM is likely to end up in Chapter 11, from a customer lifetime value perspective, I was looking around for other companies in a similar situation (customer subscription business, facing financial difficulties). Vonage (www.vonage.com) is an independent US-based IP phone services provider. I can vouch for the quality [...]

analysis, ARPU, Average revenue per user, churn rate, Customer lifetime value, predictive analytics, Vonage

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