Category Archives: Pepsi

19 Jul 2010

Cola wars begin again

Raj Bhatt

Pepsi is relaunching its cola wars ad from 1995 with a new generation twist. (Click here).Interestingly they are comparing Coke Zero with Pepsi Max. Interesting sections of the NY Times news article: Introduced in Britain and Italy in 1993, and widely available in Europe ever since, Pepsi Max was not introduced in the United States [...]

demographics, Pepsi, segmentation, Usage and Attitude

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16 Feb 2009

Update on Pepsi rebranding effort

Raj Bhatt

I had blogged in late November about Pepsi’s rebranding effort (click here). I had said at that time: ” I think these are bold moves that will revitalize the CSD market as well as position Pepsi favorably in the non-carbonated beverages market. Some of the products launched by Pepsi recently are very notable (Diet Pepsi [...]

Pepsi, rebranding, refresh everything

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26 Nov 2008

The brand new face(s) of Pepsi ;-)

Raj Bhatt

Pepsi announced that it is rejigging its brands at the Morgan Stanley Global consumer & retail conference last week. The key elements of the brand redesign and repositioning are: New logos for all the Pepsi beverage brands which supposedly leverage Pepsi’s design heritage, humanity, and simplicity. The logo re-design efforts are being led by Arnell [...]

Arnell, beverages, brand, CSD, hydration, need states, Pepsi

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