Category Archives: segmentation

19 Jul 2010

Cola wars begin again

Raj Bhatt

Pepsi is relaunching its cola wars ad from 1995 with a new generation twist. (Click here).Interestingly they are comparing Coke Zero with Pepsi Max. Interesting sections of the NY Times news article: Introduced in Britain and Italy in 1993, and widely available in Europe ever since, Pepsi Max was not introduced in the United States [...]

demographics, Pepsi, segmentation, Usage and Attitude

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06 Feb 2009

Is gender a meaningful way to segment office products customers?

Raj Bhatt

OfficeMax is now targeting working women (aged 28-45) according to this Ad Age article (click here). They have launched a new ad campaign called ‘Life is Beautiful’ (click here), targeted squarely at women. OfficeMax is known for unusual promotions like it’s hugely popular three-year old Elf Yourself holiday promotion, which allows customers to convert themselves [...]

customers, office products, Officemax, segmentation

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