Category Archives: Uncategorized

08 Oct 2015

How Retailers can stop wasting their promotional dollars

Raj Bhatt

As I had described in my previous article, most retailers don’t optimize their promotions.┬áThis leads to billions of dollars of wasted promotional spending, that erodes retail bottom-lines. So how can retailers optimize their retail promotions? Here is a 4-step process for doing so: Step 1: Collect and understand the data In the first step, we [...]

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08 Oct 2015

Optimizing promotions: Why retailers don’t get it!

Raj Bhatt

Promotions are an important driver of sales for most retailers. In any given week, most retailers have a range of offers/ discounts being given on a range of products across categories. The offers vary from a straight percentage discount, a certain dollars off, a freebie (Get Product A free with Product B), Buy X Get [...]

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09 Sep 2010

Uncertain times in US apparel retail

Raj Bhatt

The last couple of years have been exceptionally uncertain for US apparel retailers. As is seen from the graph below, sales had a significant year-on-year dip in September 2008 with the financial crisis. Each of the subsequent twelve months witnessed year-on-year declines. In September 2009, apparel retail sales started showing signs of stabilization. Since December [...]

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27 Jan 2009

The french fries wars… who’s the fattiest of them all !

Raj Bhatt

There is an interesting column by Sarah Fuss in Yahoo! Fresh Picks today (click here) which compares the french fries of various restaurant chains. I found the article very interesting. So here is an excerpt of the article: Sarah compared these seven restaurants:-Arby’s Curly Fries-Burger King’s French Fries-Carl’s Jr.’s Natural-Cut Fries-Dairy Queen’s French Fries-Jack in [...]

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17 Jan 2009

Retail layaway programs revisited

Raj Bhatt

I had blogged last month about the holiday layaway programs at Sears, KMart, and other retailers (click here). I had said that layaway programs will definitely increase in popularity compared to last year. However many credit-strapped US consumers may not have the financial and mental discipline to take the offer. Apparently I was wrong. According [...]

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11 Jan 2009

A recession strategy for newspapers

Raj Bhatt

On Dec 12, The Tribune Company, which owns iconic newspapers such as the Los Angeles Times, Chicago Tribune, Baltimore Sun, Sun Sentinel, Orlando Sentinel, Hartford Courant, Morning Call and Daily Press, announced that it was seeking bankruptcy protection (click here). Circulation numbers for US newspapers have declined significantly (Sep’08) compared to last year. Leading newspaper [...]

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