Our Work

Retail
  • Customer segmentation for a department store loyalty program
  • Propensity models for a large coalition loyalty program
  • Assortment optimization for a large US apparel retailer
  • Allocation optimization for a US women’s apparel retailer
  • Promotional optimization for the paper category for a US specialty retailer
  • Online competitor (price and assortment) tracking for a leading eCommerce company
  • Online competitor tracking for a leading UK computers e-tailer
Consumer Brands
  • Media mix optimization for a leading beverage brand
  • Brand Drivers model for a leading soap brand
  • Need-based brand positioning map for a US financial services brand
  • Reports, charts and dashboards (Demand Signal Repository) by integrating retail data for a consumer goods company
  • Interactive charts for a media agency tracking media usage across the purchase process for various CPG categories
B2B
  • Segmentation of the dealer network of a large US electronic goods manufacturer
  • Development of Go-to-Market plans for top countries, business units and segments for a global computers manufacturer
  • Business research to analyze the US Public sector strategy for the competitor of a leading technology company